Net Worth Logo and Icons
I designed the logo and icons for the Android application Net Worth.
The logo was requested by Mark-Jan Harte, the developer of Net Worth. He gave me three keywords as guidelines: wealth, personal and growth.
I started sketching many ideas trying to connect the three keywords into one concept. In the next image you can see all the sketches I submitted to Mark-Jan through to the final icon, presented on dark and whte backgrounds:
In retrospect it’s very interesting to see how the concept progressed from a banal chart made of coin stacks to a shiny golden tree.
I also think the sketches look cute when presented together :-)
I created the three sizes required by ANdroid for launcher icons (72, 48, 36 px) plus a big icon (512 px) for promotional uses (website etc.).
Here is Mark-Jan’s testimonial about our collaboration:
For my Android app I needed a launcher icon, and when searching around for a designer I found Andrea’s site. His work and blog postings showed me he is not only a good designer but he also understands the specific challenges and requirements needed for mobile apps. Therefore I asked him to create the Net Worth icon, and I am very satisfied with the result.
We tried out multiple different sketches to try and capture the style and mood I wanted to get across. The final result looks very polished and classy, exactly what I needed.
Communication with Andrea is prompt and correct. Recommended!
I have to say that Android’s new guidelines finally give designers room to explore many styles, a big improvement over the crippling perspective grid that was used before.